Request a free consultation
See how easy, flexible and effective our solutions are.
Employee Engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.
Employee Satisfaction is defined by how happy or content your employees are. It does not address their level of motivation, involvement, or emotional commitment. For some employees, being satisfied means collecting a paycheck while doing as little work as possible.
When organizations focus on how to improve employee satisfaction, changes won't necessarily lead to increased performance. Oftentimes, the conditions that make employees “satisfied” with their jobs are the same conditions that reveal ways to improve and challenge the status quo.
What does engagement look like?
Engaged employees search out feedback from management, expect all employees be held accountable for delivering results, and find meaning with their team and at work, whereas low performers avoid accountability, cling to the status quo, and resist change.
Oftentimes, the conditions that make employees “satisfied” with their jobs are the same conditions that frustrate high performing employees.
Employee Engagement is defined by commitment and passion; it goes beyond activities, games, and events. Employee engagement drives performance.
What are the benefits of employee engagement?
Engaged employees look at the whole of the company and understand their purpose, where, and how they fit in. This leads to better decision-making. Organizations with an engaged workforce outperform their competition. They have higher earnings per share (EPS) and recover more quickly after recessions and financial setbacks. Engagement is a key differentiator when it comes to growth and innovation. The benefits cannot be overstated. To better understand the needs of your organization, administering an employee engagement survey is key. This is not the same as a satisfaction survey.
How engagement affects employee performance is seen in an organization's net income. Employee engagement matters because more engaged groups show these improvements:
Moreover, expectations of employees have changed. Mobile professional careers are much more common than “job for lifers”. Employeet turnover costs organizations thousands of dollars each year. Retention of top talent is more difficult than before. A company that has an effective employee engagement strategy with programs, ideas and initiatives to engage the workforce is more likely to retain top performers, attract new talent, and increase performance throughout the organization. The role management and human resources plays in improving workplace engagement and morale is critical.
How do you improve employee engagement?
Begin by measuring it.
Measure what matters.
Employee engagement surveys have been developed specifically to measure the performance, strategic alignment, competency, and satisfaction of contributors. What makes a good engagement survey? The questionnaire must be statistically validated and benchmarked against other organizations, to assess and improve drivers of engagement in your company. Based on results, HR and management will develop strategies and actionable ideas.
What types of employee surveys are there? Engagement can be accurately measured with short surveys that contain just a few questions, but such short surveys can only provide an indication of whether employees are engaged. They have a hard time detecting drivers of engagement or disengagement because they lack detail. This can leave organization leaders and HR with more questions about employee motivation, unable to pin-point challenges the company, management, or specific departments face. Without sufficient information, an organization cannot develop strategies, create meaningful activities, training programs, actionable ideas, and initiatives to increase levels of engagement.
In order to get a complete picture of employee engagement, a survey needs to include about 50 to 80 questions that cover a complete range of relevant topics. There should also be open ended questions to further diagnose and give organizations a better picture of how to improve potential engagement problems in a company.
The best time to conduct an employee engagement survey is now.
Keep in mind that peak holiday seasons might reduce response rates for your survey. Also, conducting a survey during bonus periods or periods of high stress might skew your results either positively or negatively. The timing of an engagement survey will influence survey results, but it is always a good time to have a better understanding of how engaged your employees are. We work with HR and management to implement the survey process. It is always a best practice to ask for meaningful feedback from staff.
Before conducting an employee survey, create a readiness assessment and communicate the reasons for doing the engagement survey and its benefits. Be responsive and quick to communicate results, and thank your employees for their timeand input. How do you keep employees engaged at work? Management and company leaders should develop activities, ideas, and implement strategies and solutions to improve engagement based on survey results. The engagement survey is only as effective as the effort the organization, managing staff, and teams put into post-survey action plans to drive necessary changes.
There are two primary factors that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. They are engagement with the organization and engagement with "my manager."
High performance organizations, and highly engaged employees, also excel in these areas:
What other things could impede your organization's ability to grow
and/or execute its strategy?
Research shows that many organizations struggle to bridge engagement survey results to their financial impact on the organization. It is important to understand how engagement affects a company's bottom line.
A high-performing workforce is necessary to remain competitive, even survive. Developing programs to raise levels of employee engagement must be intentional, have meaning, and have purpose based on survey results.
HR can lead the charge to create an effective employee engagement strategy, but it needs to be embraced by the entire organization. There is a clear gap between the optimism of upper management and what middle managers experience with their teams. To understand the whole-organization picture, it's essential to have an effective, multi-directional communication strategy in the organization. Effective communication is one of the most important factors that drive company success. Organizations that thrive are able to articulate and communicate what success looks like ‐ as individual employees, teams and departments, and the company as a whole. This increases engagement throughout the organization.
Employee Engagement Dynamics
Employee engagement surveys provide organizations with invaluable information. Knowing whether employees are engaged or disengaged is only the first step. You also need to be able to take action on the results. You need to understand the key drivers of engagement and disengagement, and you need tobe strategic in order to be able to plan activities or initiatives that will have the greatest impact on increasing engagement.
What affects employee engagement? The elements that drive engagement are usually similar across most companies, but the specific concerns and level of importance are unique and specific in every company and even in different demographic subgroups within a company.
We employ two techniques that enable you to identify the key drivers of engagement in your company and to understand what to focus on and how to improve in those areas.
We look at the statistical patterns across all groups in your organization to determine which items are impacting overall engagement within each demographic group. Items with low scores that are strongly linked to engagement are the areas where you will want to focus your change initiatives and engagement strategy.
What questions do you ask in a questionnaire? We ask targeted follow-up questions at the end of the survey that ask employees to provide examples of problems as well as suggestions for how to improve. Once you have identified an area that needs improvement, you can turn to the comments where you will often find detailed information that provides the specific what, why, and how so you can take action.
What is the objective of an EMPLOYEE SURVEY? An employee engagement survey can identify "at-risk" demographic groups within your company.
Even companies with high overall levels of engagement will have areas that are struggling. These problem areas can have a big impact on company performance, with high levels of localized turnover and employee apathy.
Understanding what is happening in these different demographic groups within your organization is at least as important as the overall level of engagement. When you find an at-risk group or an area where engagement is low, you can quickly drill down and look at the specific issues and dynamics within that group.
Employee Engagement Survey, 360 Degree Feedback, DEI Survey, Pulse Survey, Team Assessment, or Custom Survey.
Prepare your organization, communicate the reasons for conducting the survey, and share the results with your teams.
Implement meaningful actions and policies based on survey results.
“An amazing tool!!!!! We have used it for 10 years, without fail. It has helped us transform our culture and business results. We recommended it to our clients too. It is affordable and high quality - simply the best.”
Chief Executive Officer - Software Consulting Firm
“Your solution has been a HUGE hit with our management!”
GM Assistant - Leading Retailer
“I've been in the employee feedback business for 30 years and this is the cleanest app that I have ever seen. It's so easy to use!”
Director of Learning & Development - Fortune 500 Corporation
“CustomInsight has probably been the most helpful and responsive vendor partner we have worked with in all our thirty plus years in business.”
Founder & CEO - HR Consulting Firm
“Your employee feedback system has been transformational for our business. We have come back to it again and again and would have made bad decisions without it.”
VP of Culture and Talent - Technology Company
“We are super happy! This is going to be a game changer for us. We had very good participation and the tool has been fantastic. Your personalized service has also been fabulous and has made this so easy for us.”
Director of HR - Professional Service Firm
“We had an awesome response from our employees, saying this was the best survey they've taken. Our CEO was blown away by the data he now has at his fingertips and how actionable it is. We are very impressed and will definitely recommend the platform.”
Sr. Director of HR - Global Non-Profit
“We were really impressed by CustomInsight's feedback tool and strongly recommend it to other organizations that are serious about continuous improvement. The ROI has been huge!”
HR Leader - Global Manufacturer
See how easy, flexible and effective our solutions are.