Two female coworkers discussing the definition of employee engagement.

Employee Engagement

Employee Engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.

Oftentimes, the conditions that make employees “satisfied” with their jobs are the same conditions that frustrate high performing employees.

Why is employee

Employee Engagement is defined by commitment and passion; it goes beyond activities, games, and events. Employee engagement drives performance.

What are the benefits of employee engagement?

Engaged employees look at the whole of the company and understand their purpose, where, and how they fit in. This leads to better decision-making. Organizations with an engaged workforce outperform their competition. They have higher earnings per share (EPS) and recover more quickly after recessions and financial setbacks. Engagement is a key differentiator when it comes to growth and innovation. The benefits cannot be overstated. To better understand the needs of your organization, administering an employee engagement survey is key. This is not the same as a satisfaction survey.

Two managers discussing the benefits of HR solutions, sharing best practices and feedback.

How engagement affects employee performance is seen in an organization's net income. Employee engagement matters because more engaged groups show these improvements:


  • 22% in Profitability
  • 21% in Productivity
  • 22% in Customer Ratings


  • 41% in Quality Defect
  • 48% in Safety Incidents
  • 37% in Absenteeism

Moreover, expectations of employees have changed. Mobile professional careers are much more common than “job for lifers”. Employeet turnover costs organizations thousands of dollars each year. Retention of top talent is more difficult than before. A company that has an effective employee engagement strategy with programs, ideas and initiatives to engage the workforce is more likely to retain top performers, attract new talent, and increase performance throughout the organization. The role management and human resources plays in improving workplace engagement and morale is critical.

How do you improve employee engagement?

Begin by measuring it.

How is employee engagement measured?

Measure what matters.

Employee engagement surveys have been developed specifically to measure the performance, strategic alignment, competency, and satisfaction of contributors. What makes a good engagement survey? The questionnaire must be statistically validated and benchmarked against other organizations, to assess and improve drivers of engagement in your company. Based on results, HR and management will develop strategies and actionable ideas.

What types of employee surveys are there? Engagement can be accurately measured with short surveys that contain just a few questions, but such short surveys can only provide an indication of whether employees are engaged. They have a hard time detecting drivers of engagement or disengagement because they lack detail. This can leave organization leaders and HR with more questions about employee motivation, unable to pin-point challenges the company, management, or specific departments face. Without sufficient information, an organization cannot develop strategies, create meaningful activities, training programs, actionable ideas, and initiatives to increase levels of engagement.

In order to get a complete picture of employee engagement, a survey needs to include about 50 to 80 questions that cover a complete range of relevant topics. There should also be open ended questions to further diagnose and give organizations a better picture of how to improve potential engagement problems in a company.

Manager sitting, showing how to measure satisfaction with survey.
Organization leader wondering when to measure commitment and get feedback from colleague.

When should an organization measure
employee engagement?

The best time to conduct an employee engagement survey is now.

Keep in mind that peak holiday seasons might reduce response rates for your survey. Also, conducting a survey during bonus periods or periods of high stress might skew your results either positively or negatively. The timing of an engagement survey will influence survey results, but it is always a good time to have a better understanding of how engaged your employees are. We work with HR and management to implement the survey process. It is always a best practice to ask for meaningful feedback from staff.

What are the Components of employee engagement?

There are two primary factors that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. They are engagement with the organization and engagement with "my manager."


Engagement with The Organization measures how engaged employees are with the organization as a whole, and by extension, how they feel about senior management. This factor has to do with confidence in organizational leadership as well as trust, fairness, values, and respect - i.e. how people like to be treated by others, both at work and outside of work.

engagement with
“my manager”

Engagement with "My Manager" is a more specific measure of how employees relate to their direct supervisors. Topics include feeling valued, being treated fairly, receiving feedback and direction, and generally, having a strong working relationship between employee and manager based on mutual respect.

engagement model

Beyond the Two Core Engagement Factors

High performance organizations, and highly engaged employees, also excel in these areas:

Strategic Alignment

Do employees have clarity of purpose and direction? Do employees understand how the work they do contributes to the organization's success? Strategic Alignment ensures that employees have clarity of purpose and direction, and that their efforts are focused in the right direction. If those efforts are not focused in the right direction, they could be wasted.

Managing Execution

The most effective managers excel at the people skills, but they also provide clear expectations, hold people accountable, and stay focused on delivering results.

Leader and Manager Competency is measured as part of the employee survey via upward feedback. For a more complete assessment of manager competency, we recommend using a 360 Degree Feedback Survey.

Barriers to Growth

What other things could impede your organization's ability to grow
and/or execute its strategy?

See how to improve your employee engagement

HR man with crossed arms, content about organization retention and motivation solutions.

What is employee engagement and why is it important?

Research shows that many organizations struggle to bridge engagement survey results to their financial impact on the organization. It is important to understand how engagement affects a company's bottom line.

A high-performing workforce is necessary to remain competitive, even survive. Developing programs to raise levels of employee engagement must be intentional, have meaning, and have purpose based on survey results.

Who should be involved in

HR can lead the charge to create an effective employee engagement strategy, but it needs to be embraced by the entire organization. There is a clear gap between the optimism of upper management and what middle managers experience with their teams. To understand the whole-organization picture, it's essential to have an effective, multi-directional communication strategy in the organization. Effective communication is one of the most important factors that drive company success. Organizations that thrive are able to articulate and communicate what success looks like ‐ as individual employees, teams and departments, and the company as a whole. This increases engagement throughout the organization.

Employee Engagement Dynamics

Drivers of
Engagement -
What matters

Employee engagement surveys provide organizations with invaluable information. Knowing whether employees are engaged or disengaged is only the first step. You also need to be able to take action on the results. You need to understand the key drivers of engagement and disengagement, and you need tobe strategic in order to be able to plan activities or initiatives that will have the greatest impact on increasing engagement.

Manager smiling, understanding how increase organizational performance and morale.

What affects employee engagement? The elements that drive engagement are usually similar across most companies, but the specific concerns and level of importance are unique and specific in every company and even in different demographic subgroups within a company.

We employ two techniques that enable you to identify the key drivers of engagement in your company and to understand what to focus on and how to improve in those areas.

We look at the statistical patterns across all groups in your organization to determine which items are impacting overall engagement within each demographic group. Items with low scores that are strongly linked to engagement are the areas where you will want to focus your change initiatives and engagement strategy.

What questions do you ask in a questionnaire? We ask targeted follow-up questions at the end of the survey that ask employees to provide examples of problems as well as suggestions for how to improve. Once you have identified an area that needs improvement, you can turn to the comments where you will often find detailed information that provides the specific what, why, and how so you can take action.

Pockets of Discontent

What is the objective of an EMPLOYEE SURVEY? An employee engagement survey can identify "at-risk" demographic groups within your company.

Even companies with high overall levels of engagement will have areas that are struggling. These problem areas can have a big impact on company performance, with high levels of localized turnover and employee apathy.

Understanding what is happening in these different demographic groups within your organization is at least as important as the overall level of engagement. When you find an at-risk group or an area where engagement is low, you can quickly drill down and look at the specific issues and dynamics within that group.

Sample scores in each of the four factors related to org and employee performance are illustrated below. In this example, we see that there is a high level of engagement with managers, but there are problems with how employees feel about the organization. The most problematic area appears to be strategic alignment.

Performance = Engagement x Alignment x Competency

Graphic shows the survey results: culture of engagement and strategic alignment with the organization; motivating and relating to the manager and managing execution.

How It Works


Choose the Best Survey Solution for your Organization

Employee Engagement Survey, 360 Degree Feedback, DEI Survey, Pulse Survey, Team Assessment, or Custom Survey.


Conduct the Survey

Prepare your organization, communicate the reasons for conducting the survey, and share the results with your teams.


Engage & Develop Your Employees

Implement meaningful actions and policies based on survey results.

We have helped Thousands of organizations worldwide

Get proven solutions With measurable results



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