After over 20 years of working with organizations of all sizes, CustomInsight has come to some conclusive reasons as to why an organization should conduct employee engagement surveys.
- A company's biggest asset is her workforce. People make organizations, not things. Just as an organization invests in updating software, machinery and more, so, too, must it dedicate resources to its collaborators. A first step to understanding collaborators' needs, and desires, is getting feedback through an employee engagement survey.
- Growth and change are essential to success. Nevertheless, growth and change can be uncomfortable. By conducting an employee engagement survey, your company can get a bird's eye view of where it is today, which will help you map out where you want to be tomorrow.
- Do compare. When it comes to measuring employee engagement, making comparisons with other organizations – both within your field and out – is important. A quality employee engagement survey uses benchmarked data based on research and statistics. This comparison is critical to understanding what steps your organization needs to develop action plans.
- Actionable results are the crux of an effective engagement survey process. A quality engagement questionnaire not only measures whether employees are engaged or not, but also what the drivers of motivation are in the organization. Each organization is unique. Even departments within the same organization are unique. This can give HR and organization leaders the template for developing effective action plans and, in turn, improve staff satisfaction, retention, and morale.
So, what is an employee engagement survey?
In short, it's a tool to gauge engagement in an organization, understand what motivates collaborators, detect best practices within departments, recognize achievements and challenges managers have – all in order to develop action plans. The results of employee engagement surveys become a template to an organization's success.