Explain the Benefits to All Employees
By clearly outlining how
employees and the organization as a whole will benefit from the employee attitude
survey, you will give people a reason to fill out your survey. Response rates
will be higher and your employees will be more honest about their opinions.
Explain the "Next Steps"
Communicate clearly what you indend to
do with the information you gather from the survey. If you plan to share the
results with employees, let them know that. When you share with people what
you plan to do with the survey results, you show them that you are serious
about what you are doing and that you have given thought to the entire process.
They will realize that the time they invest in completing the employee attitude
survey will not be time wasted. And, in turn, this will increase response rates
the next time you survey your employees.
Follow Through on Your Promises
Now that you have told your employees
what you plan to do with the survey results, be sure you follow through. If
you don't, the next time you want to gather information or conduct an employee
attitude survey, you will have lost credibility and your response rate will
suffer. Be sure to not only follow through on your promises, but do so
publically. Remind people of what you promised and show them the results.
Offer Team Incentives
Consider offering modest group incentives to teams or workgroups who have the highest response rates. Ideas might include a Friday pizza lunch or a matinee movie outing. The incentive should fit with your organization's culture and appeal to all employees equally.