How Does Employee Engagement Impact Talent Acquisition?
Engaged Employees Attract Great Employees
We’ve all been there, walked into a workplace and wanted to walk right back out – when interviewing for a job, as a customer, even as someone picking up a friend for lunch. There was just a bad feeling, almost imperceptible. Almost.
We’ve also experienced the opposite, entering a workplace that has that inexplicable energy, a place that just feels right. A place where you say, “Yes. I would like to work here.”
These vibrant workplace cultures are gold. Employee engagement is a magnet for new talent because it answers a big question: What is it like to work here?
Everybody has different, unique things they look for in a workplace. And when you click with a place, it can be pretty powerful. The answers aren’t only in the energy of a workplace but with the people who work there. Your current employees define what it’s like to work in your company. They are an organization’s best brand advocates.
Engaged Employees Understand Your Brand Narrative:
They understand the brand narrative, where the work began, and where it is today. They can express how their work and their organization make the lives of people better.
Engaged Employees Know their WHY:
They find meaning in their work and get amped up about it. They are curious and innovative, looking for ways to improve processes. They understand how their work aligns with the organization’s vision and mission.
Engaged Employees Know Where They are Going:
They have a clear path within the organization, working toward professional and personal goals. Their managers know what they want, and they give them space to grow and learn. This sense of direction is crucial for driven, talented workers.
ALL Employees Talk About Their Jobs:
Happy or sad, inspired or frustrated, motivated or bored, you can bet that your employees are talking about their work – with friends, at school events, meetings, in their book clubs, at the gym, and more. So when your employees are engaged and satisfied with their work, they become brand ambassadors. People will want to work with you. These employees are more likely to recommend colleagues, friends, and people they trust. Because they don’t want to mess up a good thing. (This can cut down on expensive recruiting costs!)
How to Attract and Retain Talent:
At the end of the day, talented people want to work in places that value their employees. They want to be challenged to grow. They want to have supportive, competent managers, good colleagues, and meaningful work. So, if your organization makes engagement a core value, not a compliance project, success is sure to follow.
PS - It goes both ways. Hiring well with a talent acquisition strategy also increases engagement and reduces turnover. Like Jim Collins says, “Get the right people on the bus.”
Prioritizing employee engagement is a game-changer in an organization. Get a free consultation with one of our expert team leaders to find out how you can engage and develop your team, and succeed:
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