COSTS
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Paper Based Surveys
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Do-It-Yourself Online Surveys
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Software Based Surveys
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CustomInsight
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Formatting the survey questions
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Low
Use a simple tool like Word
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High
IT must set up the survey for you
with all the questions
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Medium
Provides tools to set up surveys,
after you install the software on your computer
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Low
Log on and create surveys in minutes,
even cut and paste from Word.
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Survey Logic (Branching or Skipping Items)
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Confusing
Asking people to "skip ahead to page X" can cause confusion among respondents
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High
IT must program and thoroughly test any survey logic
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Varies
Many do not offer this feature
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Low
Log on and create surveys in minutes,
even cut and paste from Word.
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Customizing the look and feel of your
survey
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Low
Use a simple tool like Word
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High
IT must set up the survey for you
with all the questions
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Medium
Limited by the capabilities of the
software package
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Low
Built-in ability to customize the
look and feel and incorporate your logo. Plus, we provide additional customizations
just ask us!
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Ability to Provide Custom Solutions
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Good
Since its all up to you and in paper
format, anything is possible.
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Good
Limited only by what IT can do, and
their timeframes and expertise.
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Bad
Limited by what software can accomodate
out of the box.
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Good
Provide lots of options out-of-the-box.
We also provide many customizations through our propfessional services
organization. Each customization will be estimated seprarately.
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Distributing the survey to your survey
audience
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High
You will need to print and mail copies
to each individual you wish to respond. This takes time and money.
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Medium
IT will need to set up a secure networked
server to host your survey, and will need to create a custom URL for you
to email to your survey population.
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Low
Most software packages enable you
to email your survey to your survey population
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Low
Simply email a unique URL we generate
for you to your survey population.
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Monitoring the survey
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Impossible
You will need wait until the deadline
to see how many responses you receive no way to monitor!
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Medium
IT will need to generate reports for
you this will take time and you will likely have to be persistent!
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Varies
Depending on the software some have
built in monitoring capabilities, others do not.
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Low
Simply log in to your administration
account and you will see how many surveys have been taken and how many
are in progress. You can even generate a list of who has completed the
survey so far, and you can generate reports for what you have so far.
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Inputting survey results
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High
You will need to have a data entry
function to input all the responses.
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Medium
IT will have enabled the survey so
survey results are automatically inputted. IT provides the storage facility
to host these responses.
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Low
Most software packages enable automatic
survey response collection.
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Low
We collect and store all responses
on your behalf. No data entry, no storage costs!
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Analyzing survey results
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High
You will need to analyze all the data
on your own, using your own techniques and software.
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High
You will need to analyze all the data
on your own, using your own techniques and software.
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Varies
Depending on the software some have
built analysis tools, others just provide the data and for analysis, you're
on your own.
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Low
We provide reporting tools that will give you the instant results in the format you need.
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Producing professional reports
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High
You will need to produce charts and
reports yourself takes time!!
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High
You will need to produce charts and
reports yourself takes time!!
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Varies
Some offer good final reports, others do not.
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Low
Professional reports are immediately
available for downloading, by demographic grouping.
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Hidden Costs
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High
Lots of unnecessary time and expense
at every stage in the process.
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High
Make sure you factor in the costs
of the time you use from the IT group, your dependency on that group,
the time delays, and the cost of setting up and maintaining a secure network
for providing access to your survey and generating custom reports.
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High
Dont underestimate the cost and hassle
in installing the software, and upgrading the software, and the potential
bugs that need to be fixed through software patches.
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Low
No hidden costs!
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OVERALL ASSESSMENT
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High
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High
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Medium
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Low
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